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As long as you're the original owner, you're entitled to two years of free updates on 2007's, but you have to order by 12/31/08 if you bought in 2006 and 12/31/09 if you bought in 2007 to get the final update for free.
You don't need to be the original owner...
You're correct -- you must've purchased a vehicle that was not "Certified Used" or "Certified Pre-Owned". According to the site, those vehicles are excluded from the program.
BTW, congrats on the Escalade -- very nice! :thumbsup: